And that’s where you need to put your focus. Tip 4: Have a Visually Consistent FeedĪesthetically pleasing content always works on Instagram. This will attract the customer to interact with the post and click on the link. Here’s an example of how The Body Shop uses a single image ad with an attractive ad copy (which is offering a sale) and creativity. It also provides a wide range of options to choose from, like image and video ads, story ads, collection ads, and much more. The Facebook Ads Manager, through which Instagram ads can also be set up, gives you a whole range of targeting options based on interactions, interests, buying habits, and more. Paying for ads will help you gain more followers, leads, likes, conversions, and more. It is also immensely helpful when you’re planning to repost your older content. You can decide what content, caption, image, or hashtag goes live when. You can plan and even automate when your posts go live based on when your audience is most active. With a content calendar, you can keep track of the posts you have made or plan to make. Having a content calendar for your brand is considered one of the most important things you need to make a mark on any social media platform. It is one of the most basic and yet most important Instagram Marketing Strategy that is bound to give you a good result. Here, you can see how Samsung advertises the bio effectively with a branded hashtag, different services, links to other pages, and a link to its website. Make sure you track this link to see how much traffic it brings. You should also include a trackable URL to which you want to drive traffic, a link to your brand’s website, or your product page. Your bio can be used to give a basic description of your product, what kind of content you plan to post, brand hashtags, links to other social media platforms, and much more. And that’s exactly why your bio needs to be captivating, informative, and engaging. Your Instagram bio offers your viewers the first look at your brand. Instagram Marketing Strategies and Tips Tip 1: Optimize Your Bio
Now, coming to the most important part: Instagram Marketing Strategies and Tips. This can significantly improve the chances of your follower to turn into a customer. Understanding your audience based on engagement will also help you make smart and well-informed decisions about your content. As a platform, Instagram enables you to engage in conversations with your followers and build relationships with them. You can also build better brand-follower relationships.Thanks to its parent company, Facebook (with which Instagram shares an advertising platform too), Instagram, like Facebook has access to features like advertising based on age, location, gender, interests, and much more. Instagram also offers a plethora of targeting options.Indicating that the more you advertise on Instagram, the higher the likelihood of your products being sold. Research indicates that more than 1/3rd of the audience using the application has used it to purchase products. It also the home of more than 2 million advertisers.Marketers who have already taken advantage of the platform can attest to more than 7 billion dollars of revenue being generated from Instagram mobile.The platform also has 500 million daily, active users.
These users being rife with the opportunity to buy your product/ services. Instagram has nearly 1 billion monthly active users.Thanks to its vast user base, it also doubles as an excellent platform for advertisers to show off their product to a significantly broad audience.īefore we get into the essential Instagram marketing tips, let’s look at the advantages of marketing on Instagram. Almost everyone has used or at least heard of them. Instagram is one of the most popular social media platforms in the world as of today.
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